Culture, the media, marketers, employers and everyday people make assumptions and hold misconceptions about older women. But what is the truth about today’s older women?
Forget about the stereotypes. America’s nearly 50 million women over 50 are living vibrant lives, working and spending, and caring for the people that mean the most to them.
We’re shinning a light on the truth about older women with stories that look at their lives from different angles. We’re separating facts from fiction to ensure longevity market professionals better understand this critical—and growing—audience.
Come back here each week and check out our weekly emails in October for more stories uncovering truths about older women.
Older women are standing up for themselves, making their own life decisions and finding their power, according to a recent Stria reader survey.
The growing population of older single women is looking for work opportunities, including entrepreneurship. How can we help them find paths forward?
Despite what the stereotypes imply, today’s 50+ women are living vibrant lives, working and spending, and caring for the people that mean the most to them.
Older women often are portrayed as sad, lonely or downright cranky. In reality, they are actually a pretty happy, satisfied bunch.
Generalizations about women over 50 just don’t make sense. “Reinventing Your Life” author Sandra Hughes reminds us that women embrace entrepreneurship for a variety of reasons at different life stages.
From college classrooms to the executive suite, women are seizing opportunities in the longevity economy.
A survey from NCOA identifies worries about a wider economic security gap for older women.
Marketers would be wise not to ignore this fast-growing and eager-to-spend demographic.
Women are changing the conversation on aging, and AARP says most say their best years are still to come.
These books on women and leadership were recommended by Sandra Hughes, startup mentor and author of “Reinventing Your Life.”
Stria sponsor Life Reinvented made “The Truth About Older Women” special editorial series possible.