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Looking for Your Big Break in the Senior Tech Industry?

Stria Staff August 16, 2019
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Apply for your chance to showcase your new product—and our field—at CES 2020.

The CES 2020 Eureka Park Accessibility Contest is open for applicants. Run by the Consumer Technology Association Foundation (CTA), the contest is open to startups with technologies that can benefit older adults or people with disabilities.

“The CTA Foundation is excited to launch the fifth year of our CES Eureka Park contest,” said Stephen Ewell, Executive Director of CTA. “This contest recognizes some of the greatest innovations being developed, which can provide real benefits to older adults or people with disabilities.”

If you haven’t been to Eureka Park at CES, here’s what you need to know: It is a global stage for startups looking for new funding, partnerships and acquisitions. It’s the show’s flagship startup marketplace, and CTA says more than 1,200 startups have used CES as a platform to garner more than $1.5 billion since 2012.

An Opportunity for Longevity Market Start-Ups

Five start-up companies will be chosen to receive a complimentary booth at in Eureka Park and a $2,500 prize. CES will be held January 7-10, 2020, in Las Vegas, NV.

Past winners credit their experience at Eureka Park as a turning point in their businesses. Suman Kanuganti, President of Aira, said “Being featured at Eureka Park was a key moment for Aira as it exposed our technology to mainstream industries such as IoT, 5G, and Audio AR. It was also at this event where I met one of our principal investors who currently sits on our board.”

“The platform gave us valuable exposure by leveraging our access to thousands of media in attendance that week. WHILL has exhibited at CES every year since, as it has been an integral part of our growth and success,” said past winner Chris Koyama, Director of Global Brand Strategy of WHILL.

A Bright Spotlight on Aging and Longevity

The contest is not only an opportunity for individual start-ups, but also a way to raise awareness and visibility of the growing longevity market. In recent years, CES has including more aging-related products and exhibitors. AARP even held its own pitch competition at the 2019 show.

“This recognition creates awareness at CES—the global stage for innovation—and raises the consciousness to the opportunities in this space,” said Ewell.

Want to considering applying? Check out the Eureka Park entry criteria and contest rules to be sure you’re the right fit.

And be sure to check out advice from tech experts in the longevity market to help put your best foot forward. Stria published perspective from GrandPad’s CEO Scott Lien; the executive director of the LeadingAge Center for Aging Services Technologies, Madj Alwan; and GreatCall CEO David Inns. We also rounded up some great stories about how longevity market businesses are focused on smarter, more inclusive design.

Photo courtesy Consumer Technology Association (CTA)®.

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