With the right incentives, aging in place can be made safer, more enjoyable and more profitable for companies in the longevity market.
Death and its companion, grief, are often ignored at nursing homes and assisted living centers. Yet ignoring the loss can lead to depression, staff burnout and other problems.
As marijuana laws evolve, more and more older people are partaking. This pot revolution isn’t about getting high; it’s about reaping medical benefits.
Marketers would be wise not to ignore this fast-growing and eager-to-spend demographic.
Stria readers from all sectors agree we must work together to raise public awareness of the impact of aging.
Entertainment leaders are making headway rolling back ageism with new movies and TV shows illuminating postive aging and the role of family caregiving.