A survey affirmed commonly held assumptions about —but also revealed unexpected nuances in how people want to live as they age.
Marketers would be wise not to ignore this fast-growing and eager-to-spend demographic.
The spending power of today’s older consumers varies widely. Here is a snapshot of the household budgets of older people from different walks of life.
Year-end conversations are a valuable chance to better understand your customers and personalize your customer experience.
The implications of later-life caregiving are considerable.