Marketers would be wise not to ignore this fast-growing and eager-to-spend demographic.
The spending power of today’s older consumers varies widely. Here is a snapshot of the household budgets of older people from different walks of life.
Year-end conversations are a valuable chance to better understand your customers and personalize your customer experience.
The implications of later-life caregiving are considerable.
Older consumers’ relationship with technology is changing fast, as increasingly tech-savvy boomers enter the senior marketplace. Here’s where it stands today. More seniors than ever are wired and online, as a generation that adapted to ...