If you work in the longevity market, you probably want to help older adults. Our communications can and should support that mission.
As a marketing leader at a longevity market company, this expert frequently sees the power of habit.
Generalizations about women over 50 just don’t make sense. “Reinventing Your Life” author Sandra Hughes reminds us that women embrace entrepreneurship for a variety of reasons at different life stages.
Disproving outdated notions of older people through rigorous research led to a better platform design for OneClick.chat.
Technology will be needed to help maintain older people’s health and independence given the shrinking population of available caregivers.
Technology is already changing the world. Dr. Kerry Burnight of GrandPad asks "Why not use that change to fight loneliness among older adults?"