Expert and author Chris Farrell says that keeping older people engaged in the economy is critical for innovation and growth.
If you work in the longevity market, you probably want to help older adults. Our communications can and should support that mission.
Both Millennial and male caregivers are invisible to society as they quietly care for their loved ones at home.
As a marketing leader at a longevity market company, this expert frequently sees the power of habit.
Generalizations about women over 50 just don’t make sense. “Reinventing Your Life” author Sandra Hughes reminds us that women embrace entrepreneurship for a variety of reasons at different life stages.
Disproving outdated notions of older people through rigorous research led to a better platform design for OneClick.chat.
Technology will be needed to help maintain older people’s health and independence given the shrinking population of available caregivers.
Connection literacy is an overlooked but necessary competency of caregiving.
Technology is already changing the world. Dr. Kerry Burnight of GrandPad asks "Why not use that change to fight loneliness among older adults?"
Balancing high-tech solutions with the human touch of a Home Instead Senior Care CAREGiver is key to advancing the future of care.
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Stria brings together the most important ideas, people and news from the longevity market. Our reporting and events deliver a foundation of understanding and insight for longevity professionals. And our client services help partners create powerful content and communication strategies that advance their position in the field.
